Why protein brands are chasing midlifers - The Grocer Article - Protein Recipe & Guide

Why protein brands are chasing midlifers - The Grocer Article

The article in the 24 October 2023 issue of The Grocer, entitled “Why protein brands are chasing midlifers”, discusses the growing trend of protein-focused functional foods targeting middle-aged consumers. Brands like Provytl 50+ are also entering the market to cater to the protein needs of older individuals, highlighting the importance of protein intake for health benefits such as weight management and muscle health. A survey from Provytl 50+ indicates that only one in four people over 50 are consuming the recommended daily intake, and Provytl co-founder Zoe Cottrell is quoted about the protein needs for people over fifty.

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WHAT OUR CUSTOMERS SAY

“Like most people, I have a busy life, Provytl 50+ is a great way of ensuring I get enough protein in my diet and is so easy to use! I add some to my tea throughout the day and even put it in mashed potato, you don’t even know it’s there!”

Caroline A - Stockport

“It’s good to know I’m getting a protein boost by simply adding a pack of Provytl 50+ to a hot drink or pot of yoghurt. It’s easy to use and there’s no aftertaste.”

Deborah – London

“Energy without the eating

Provytl 50+ is excellent as it lets me boost my protein intake quickly and easily while not adding dishes to my diet.”

Nicholas D - Wimbledon

“As I’m getting older, I want to ensure I stay as fit and healthy as possible and Provytl 50+ is helping me to do just that. It’s easy to add to everyday foods without noticing a change in texture or flavour. I add mine to my porridge and yoghurt. There’s no end of options!”

Alex - 54 - Stockport

“A long term shoulder injury has left me with reduced muscle mass and I’ve been advised to increase my protein intake to aid recovery. I have found the Provytl sachets to be a simple and effective way to get the protein I need.”

Georgia - Devon

“Absolutely delicious in a banana smoothie & comforting to know that it’s upping my protein intake without being laden with calories. It’s kick started my exercise regime …. got to exercise those muscles – use it or lose it … as they say”

Josephine - Oxford

“After a few days we both felt more energetic, and this trial was a wake up call that we all need to eat a balanced diet with a suitable amount of protein to remain fit and healthy.”

“Incorporating it into your diet is easy, my wife added it to rolled oats when making her porridge, while I mixed it with oat milk to pour on muesli and fresh fruit.”

Why protein brands are chasing midlifers - The Grocer Article