Meet the team | Provytl 50+
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We’re Provytl and we’re committed to extending healthy, active living in older adults. Our mission is to create easy-to-use, evidence-based health supplements designed specifically for the over 50s.

We created our flagship product Provytl 50+ in response to a wealth of scientific studies that showed older adults need almost twice the amount of protein as younger people, to combat age-related loss of muscle mass. We believe that getting older shouldn’t mean saying goodbye to the things you used to do. Keep your protein levels topped up with our simple daily sachets and you can #keepdoingthethingsyoulove


Zoe Cottrell
Director & Co-founder
BSC Hons Nutrition and Dietetics, Registered Dietitian

“Working on both medical and surgical wards, often with older people who had experienced a fall, I spend a lot of time telling people the same message: as we age, we need to increase the amount of protein we consume to stay healthy.

As a registered dietitian, Zoe has seen first-hand the consequences of low protein intake in older adults, coupled with a lack of awareness around the increased need for protein as we age. Determined to do something to help treat the cause rather than the symptoms, Provytl 50+ was born.

With a Bachelor of Science in Nutrition and Dietetics, Zoe brings a wealth of knowledge and experience to the team. She has worked as a clinical dietitian both in the community and in hospitals, where she continues to provide medical-nutrition therapy to patients with a range of conditions. Zoe is a member of the British Dietetic Association and is registered with the Health and Care Professions Council. She regularly attends conferences and workshops to stay up-to-date with the latest research in the field.

Isaac Brown
Director & Co-founder
BSC Hons Sports and Exercise Science

“As someone who has always been passionate about health and fitness, I was shocked to discover how little education there was around the protein requirements of older adults. A huge part of Provytl’s mission is to get the message out there.”

Throughout his academic career, Isaac has had a special interest in the link between nutrition and physical activity, with specific focus on how diet impacts overall health and well-being through different life stages.

With a degree in Sports and Exercise Science, Isaac is highly knowledgeable on the complex area of nutritional supplementation for different age groups. He is determined to change the market around protein powders and snacks, which tend to be developed and marketed to younger people, despite the overwhelming evidence that the people who need to increase the protein in their diets the most are older adults.


James Brown
Provytl Board Member

“Helping older adults live healthier, more active lives is at the very heart of Provytl. We all want to live life better for longer – it’s a business mission you simply can’t argue with.”

James is a UK-based entrepreneur with over 30 years of experience in managing innovative businesses across a range of sectors.

Following his Bachelor of Science degree in Biochemistry & Biological Chemistry, James spent 10 years in the pharmaceutical industry, before moving into the software and technology sectors. He has since held a variety of CEO and board roles across a range of high-growth software business and is passionate about creating category-leading, customer-centric businesses.  He joined the Provytl Board to help the company achieve its mission of helping older adults live healthier, more active lives.

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